Important Note: The SEO changes listed on this page need to be implemented ASAP for your site to achieve top search engine results. Please contact your web designer to have these changes implemented.

Section 3:
3.1 Additional Suggestions , 3.2 SEO Implementation Quote

	High	These changes are necessary to achieve good positioning. Not implementing these changes will greatly delay the search results. In competitive markets, positioning may never eventuate if these changes are not made.
	Medium	These changes will improve the strength of the site on search engines. While not necessary for top positioning, they are advisable for gaining those extra places in search results. Making these changes will increase the speed at which results are achieved.
	Low	Not necessary, but will help the site for positioning on smaller search engines.

Section 1: Site Wide Changes

• Splash Page Needs to be Removed
  The mediacompany.com.au web site uses a splash page. This is the 'intro' page before a visitor gets to the web site. This first page will rank higher than any other page on the site once optimised. It is important that all other pages from the site are linking back to this one so that it is maximised for search engine results.

  In order to retain this page, yet overcome the problems mentioned above, you will need to add a text menu to the bottom of your index.htm page so that search engines can crawl the rest of the pages in your site. Also, all other pages must link back to the index.htm page (otherwise it is orphaned).

No changes required.

• Rename The Following File Names
  

  Current	New
  success/	marketing-research-success/
  how/	retail-surveys-marketing-research-how/
  market/	marketing-research-retail-surveys/
  creative/	creative-advertising-promotion/
  news/	news-research/

• Replace Flash Menu
  The mediacompany.com.au web site uses a flash menu system for navigation. The links in this menu are very difficult for a search engine to navigate. The menu needs to be replaced with static text links. CSS can be employed to enhance the look of your menu (see example).
  

An alternative to replacing your navigational menu with text is to add a new text menu to the bottom of each page. This menu should include all of the options in your main menu. While this is not as ideal, it may be the only option that works for your site.

• Rename The Following Link Text
  

  Current	New
  Marketing	Marketing & Retail Surveys
  Success	Advertising Research Success

• Change Page Title Name
  

  Current	MC
  New	MediaCompany :: Market Research & Retail Surveys, Sydney

• Add the following META tags to the HEAD section of your index.htm page:
  
  

  <META NAME="description" CONTENT="Marketing solutions company that offers services including market research, retail surveys, brand identity and positioning, improving customer service and customer relationship management."> <META NAME="keywords" CONTENT="Marketing, Research, Retail, Surveys, Sydney, Copywriting, Graphic, Design, Web, Promotion, Brand, Positioning, Advertising, Solution, Direct, Lead, Fresh, Company, MediaCompany ">

  Please Note: META tags can be changed/added to every page on the site. It is optimal for the META's to be customised for the pages they appear on. The quote given below for implementation only covers the META tags change for the index.htm page.

• Add the following heading to the index.htm in the space suggested in the above image:

  <H3>Market Research & Retail Surveys, Sydney</H3>

  This tag can be customised to suit your page with style sheets. The H3 tag has been used as an example. Please select the H size that is appropriate for your web site. It is good not to resize the H tag with style sheets if possible.

• Change the following text:

  Current	Whether in Market Research, Brand Identity and Positioning, Graphic Design, Copywriting, Web Marketing or other marketing and creative expeditions don’t just talk the talk.
  New	Whether in Market Research, Retail Surveys, Brand Identity and Positioning, Graphic Design, Copywriting, Web Marketing or other marketing and creative expeditions don’t just talk the talk.

No changes required.

Please add a text menu to the bottom of your index page so that search engines can crawl your site.