Internet Jargon
|
Spider
|
A program that
automatically fetches Web pages. Spiders are used to feed pages to search
engines. It's called a spider because it crawls over the Web.
Another term for these programs is webcrawler. |
|
Algorithm
|
A formula or set of steps
for solving a particular problem. To be an algorithm, a set of rules must
be unambiguous and have a clear stopping point. Algorithms can be
expressed in any language, from natural languages like English or French
to programming languages like FORTRAN. |
|
URL
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Abbreviation of Uniform Resource
Locator, the global address of documents and
other resources
on the World
Wide Web. |
|
Meta Tags
|
A special HTML tag that provides information about a Web page. Unlike normal HTML tags, meta tags do not affect how the page is displayed. Instead, they provide information such as who created the page, how often it is updated, what the page is about, and which keywords represent the page's content. Many search engines use this information when building their indices. |
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Databases
|
(1) Often abbreviated DB. A
collection of information organized in such a way that a computer program can
quickly select
desired pieces of data.
You can think of a database as an electronic filing system. |
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Keyword Stuffing
|
A SEO technique used
by Web designers to overload keywords onto a
Web page so that search
engines will read the page as being relevant in a Web search. Because
search engines scan Web pages for the words that are entered into the
search criteria by the user, the more times a keyword appears on the Web
page the more relevancy the search engine will assign to the page in the
search results (this is only one way that search engines determine
relevancy, however.) Search engines often penalize a site if the engine
discovers keyword stuffing, as this practice is considered poor netiquette,
and some search engines will even ban the offending Web pages from their
search results. |
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